Importance of website design

Excellent web design is a critical factor in business success. Since 80% of customers are online these days, you need to attract and sustain their attention. With the ever-expanding and improving online competition, you cannot afford anything less. Let us look at how our website design services transformed the bespoke furniture services and supplier business, Grace + Olive.

Information about Grace + Olive

Grace + Olive is a furniture maker and supplier with a unique approach to the industry. The company began operations during the COVID pandemic and focused on delivering quality products and services by overseeing every aspect of its operations. However, few people knew of its existence, thus the need for a website. The initial site was not the best, barely attracting customer attention. The founders approached us, and we went to work, transforming their online presence into something impactful and desirable. They said, “As a small business, we weren’t too sure what to expect with building a new website. However, they kept things really simple for us”.

What did we do?

Grace + Olive wanted to move away from the one-man-band look and have something that matches their professional and high-end service. The website was basic, with limited functionality and an unappealing appearance, so we got right to work. They said, “Paul was an absolute pleasure to work with.”

We overhauled the appearance

We settled for a clean and clutter-free website look that put their products front and centre. A glance gives you an idea of what the company is all about, and you can even buy something right on the front page. We chose specific colours and images to carry the furniture theme well.

We increased functionality

We had to switch from their initial reliance on third-party websites such as Etsy for sales. The website has full online shopping support with an elaborate and updated catalogue. Additionally, it is mobile-friendly and provides the full experience on smartphones.






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We made it relatable

By this, we mean that customers can now see themselves represented on the site, from customer testimonials to social media connections. Additionally, we improved customer support accessibility on the website, resulting in better interaction. Customers especially love how responsive the website is. “Paul and his team were always at hand to answer any queries or questions we had and the end product is better than we could have expected.“

We improved its overall SEO

Most front-end changes were immediately apparent, but our SEO efforts went beyond. We tweaked the website to respond better and used WordPress tools to make it SEO-ready. Therefore, the website will easily score highly in such rankings once they are ready to pursue that option.


Jordan Alfaraj and Ross Edwards, owners of Grace + Olive, are happy clients after we delivered and exceeded their expectations. The business performs better than before, thanks to increased traffic and better customer relations.

“Paul was an absolute pleasure to work with. As a small business we weren’t too sure what to expect with building a new website however they kept things really simple for us.”

“Paul and his team were always at hand to answer any queries or questions we had and the end product is better than we could of expected.”

“We had a vision that we wanted to move away from the ‘One man band’ look and have something that matches the professional and high end service we deliver. They’ve exceeded our expectations and I’d recommend them to anyone looking to have a new site built.”

If you want to transform your business like Grace + Olive did, get in touch today and let us help you.


Our job is to make you look amazing. To engage with your audience and deliver measurable results. Lykke Digital exists to make sure you surpass your ambition. We’re project managers, seo and ppc strategists, brand gurus and ultimately digital marketers. We are the high performance digital marketing agency you’ve been looking for. We’ll study your business, products and services and your personality to become an extension of you.

Website Design & Build

As an experienced UX and website agency, we’re geared towards helping you to achieve your objectives, in fact they are our first and primary concern. We produce market-leading websites strategically designed and engineered to fulfil them.


Website Security and UX Reviews

Website security is paramount. At Lykke Digital we can ensure your website is operating optimally to protect you against data breaches


BRANDING, Graphic Design

We specialise in creating forward-thinking brand identities, illustrations and animations for all our clients across multiple verticals and services. We do this by taking you with us through every step of our design process and letting you take ownership of your brand’s unique place in the marketplace


Search engine optimization

Every website is different. In search engine optimisation (SEO) the one size fits all approach simply does not work. So when we look at your project it’s vital that we understand your audience and how your customers behave in order to find your business online.



Having managed seven figure client budgets, our paid experts really know their way around pay per click (PPC) and paid media solutions whether that is on Google or Facebook.



Our social services are always focussed on your objectives, be they for awareness or specific revenue. We take an honest open approach to strategy and implementation . This crack team of social managers implement full social strategies for our clients that are built with the purpose to grow your brand. Be that from producing social content, managing your community and delivering social campaigns.

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