Data Driven Insights (Data Driven Insights) - B2B SEO in a Competitive Niche Case Study
About Data Driven Insights
Data Driven Insights is a leading data-driven insights platform, designed to help businesses make more informed, accurate decisions by leveraging data analytics and insights. With a suite of powerful tools, the company enables clients to turn raw data into actionable insights that help improve decision-making, streamline operations, and enhance customer experiences.
Through its platform, Data Driven Insights helps companies across various sectors, including finance, healthcare, and retail, by delivering highly customised data solutions. These solutions help users extract value from their data, optimise processes, and identify key trends that drive growth and profitability. As a data-focused brand, Data Driven Insights wanted to expand its online presence and connect with a broader audience of decision-makers, data professionals, and business leaders. That’s where our SEO expertise came in.
What Lykke Digital Did to Help
Our objective was to position Data Driven Insights as an authority in the highly competitive data analytics space. To achieve this, we crafted a comprehensive SEO strategy tailored to their specific needs, focusing on:
- Target Keyword Research & Implementation
We performed extensive keyword research to identify the terms and phrases most relevant to the data analytics industry, which would drive high-intent organic traffic to the site. We created a roadmap for optimising on-page content around these keywords, ensuring the brand’s message resonated with its core audience. - On-Page SEO and Content Optimization
We worked closely with Data Driven Insights’ in-house content creators to enhance existing content and develop new, SEO-optimised material. This included technical guidance for on-page SEO (meta tags, headers, URL structure) as well as a strategy for creating blog posts and landing pages designed to capture organic traffic. - Backlink Strategy and Domain Authority Growth
Recognizing the need for Data Driven Insights to boost its credibility and visibility on search engines, we implemented a backlink acquisition strategy. We reached out to relevant websites, securing high-quality backlinks from authoritative sources in the tech and business spaces, which significantly improved their domain authority. - SEO Technical Audits & Fixes
Our team conducted a full technical SEO audit to identify areas where the website could improve its performance. This included optimising page load times, enhancing mobile responsiveness, fixing broken links, and improving internal linking structures to ensure a seamless user experience. - Monitoring & Reporting
We provided regular progress reports, monitoring changes in organic search performance and making necessary adjustments to our SEO strategy. This data-driven approach allowed us to stay agile and ensure that our efforts were yielding measurable improvements in traffic and conversions.
What We Achieved
The results of our partnership with Data Driven Insights were impressive, with strong improvements in search engine rankings, organic traffic, and user engagement. Over a 6-month period, we achieved:
- 500% increase in organic clicks
Through targeted content optimization and enhanced keyword targeting, we saw a dramatic 500% increase in organic clicks, driving significant traffic to the website. - Achieved page 1 ranking for key terms
Within six months, we were able to secure first-page rankings for several competitive target keywords in the data analytics and insights industry. - 55% increase in on-page dwell time
With better-optimised content and improved site structure, we saw a 55% increase in on-page dwell time, indicating stronger user engagement with Data Driven Insights’ resources. - +200% increase in leads from paid channels
Thanks to a lean, hyper-focused paid search and display campaign, Lykke was able to increase inbound leads from Google Ads by over %200. All while keeping the click budget the same.
Performance
Accessibility
Best Practice
1st page ranking
Client Feedback
Emily Hargest, Head of Marketing at Data Driven Insights, shared her thoughts on the collaboration:
“Working with Lykke Digital has been a transformative experience for us. Their expertise in SEO has taken our online presence to the next level. The results we’ve seen have been remarkable, and their team worked seamlessly with our internal content creators to achieve them. We couldn’t be happier with the progress so far.”
James Leggett, Owner of Data Driven Insights, added:
“The partnership with Lykke Digital has delivered some outstanding results. Their SEO strategies have boosted our rankings, and the increased traffic we’re seeing is directly tied to their efforts. They’ve become an integral part of our digital marketing team.”
Our Thoughts
This project was a fantastic example of how effective SEO can drive significant traffic and engagement for businesses in highly competitive industries. The combination of a data-driven approach, comprehensive keyword research, and strategic backlink acquisition enabled us to deliver strong results for Data Driven Insights.
We are proud of the work we’ve done and look forward to continuing our partnership with Data Driven Insights to further enhance their digital presence and achieve even more ambitious SEO goals.
Contact Us
To learn how Lykke Digital can help your business grow its online presence, attract more organic traffic, and boost conversions, get in touch with our friendly team today.
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