QEH Bristol
Continued PPC & Local SEO Success for Prestigious School in Bristol
Since our last case study, which celebrated the early success of our digital marketing partnership with QEH, Lykke Digital is proud to share the latest progress in our ongoing collaboration. Through refined SEO strategies, expert PPC management, and the launch of QEH’s new website, we have delivered impressive results that continue to strengthen the school’s digital presence and attract new audiences.
QEH’s SEO Journey – How It’s Going!
Over the last year, QEH Bristol has seen continued growth in its user engagement, online visibility, website traffic, and keyword rankings, all driven by our comprehensive SEO and PPC services. We’ve focused on understanding the school’s evolving needs, ensuring that our digital strategies are aligned with QEH’s goals of reaching prospective parents and students while also serving its existing community.
Our approach to SEO has been both strategic and adaptable, with a focus on building QEH’s authority in relevant search results for education-related queries. Meanwhile, our PPC campaigns have played an increasingly pivotal role in promoting key events, such as the school’s open days, which are critical for engaging prospective families.
Key Achievements:
- SEO Growth – Over the past 12 months, we’ve helped QEH achieve a 40% increase in website user growth, a clear reflection of the impact our SEO efforts have had on the school’s visibility. This growth has been instrumental in driving more organic traffic from parents and students researching independent schools in Bristol.
- Top 10 Keyword Rankings – Through careful and adaptive keyword research and on-site optimisation, 80% of QEH’s target SEO keywords now rank within the top 10 search results. This milestone was achieved in six months, reflecting our commitment to helping QEH maintain a competitive edge in search engine rankings. Key terms such as “independent schools Bristol” and “private schools near me” continue to perform well and attract high-value traffic.
- PPC Campaign Efficiency – In addition to SEO, our PPC campaigns have seen exceptional results. We achieved a 50% reduction in Google Ads cost per acquisition (CPA). By carefully targeting the right audience and adjusting bidding strategies, we have significantly increased the efficiency of QEH’s ad spend while delivering high-quality traffic to the site.
- PPC Supporting Key Events – One of the standout successes of our PPC work has been its ability to support important school events, such as open days and admissions deadlines. These events are crucial touchpoints for prospective families, and our targeted PPC campaigns have driven substantial interest and attendance. By promoting event-specific ads across Google, we’ve been able to capture parents actively searching for school tours and enrolment information, ensuring that QEH’s open days are well-attended.
Pages on new website
Unique Page Designs
Growth in 4 months
1st page ranking
James Breeze, Head of Marketing at QEH:
New Website Success
Since the launch of QEH’s fully custom-designed WordPress website in the summer of 2023, the new platform has proven to be a significant asset in supporting both SEO and user engagement goals. The website’s modern design, mobile responsiveness, and intuitive navigation have enhanced the user experience, making it easier for visitors to explore the school’s offerings and engage with key content.
The site’s improved structure has also had a positive impact on search engine optimisation, allowing us to better target specific pages with relevant keywords. The fast load times and clean layout have led to lower bounce rates, and the new platform has helped increase the average time users spend on the site. These performance gains have been crucial in maintaining the school’s strong search rankings and driving higher engagement from both prospective families and current students.
Strengthening Our Digital Partnership
Our partnership with QEH continues to evolve, and we remain committed to delivering ongoing improvements to their digital marketing efforts. As we look ahead, our focus will remain on optimising both organic and paid search strategies, continuously improving the school’s online visibility, and enhancing the performance of their campaigns around key events and admissions periods.
By combining the power of SEO, PPC, and an exceptional website, Lykke Digital is proud to support QEH’s mission of providing an outstanding educational experience, while also ensuring that the school remains highly visible to those seeking a top-tier independent school in Bristol.
What QEH Says:
Rupert Heathcote, Head of QEH:
“The team at Lykke Digital has become an essential partner in our school’s growth. Their ability to understand our needs and tailor their approach to achieve tangible results has been impressive. From improving our visibility in search rankings to boosting attendance at crucial events, they’ve been instrumental in helping us reach more families and showcase the very best of what QEH has to offer.”
Find Out More
Are you looking to achieve similar digital marketing success for your school or business? Get in touch with the Lykke Digital team today to discover how our SEO and PPC strategies can drive growth for your brand.
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