Mercury Windows - How It's Going!
The Key to Search Engine Optimisation for the glazing industry
In this case study we’ll explain how our long-term partnership with Mercury, a glazing specialist, has continued to achieve significant SEO goals over the last 3 years. Through consistent efforts and a strong collaborative relationship, we have delivered a measurable ROI to their business and built on a powerful foundation to achieve ongoing success. Perhaps just as importantly, this case study highlights how a sustained partnership with the right digital agency can unlock increasing benefits over time.
About Mercury
Mercury is a glazing specialist that has grown from being a small Gloucestershire business to one of the leading specialist fabricators of bespoke doors and windows in the UK. Today, it works with a wide range of British builders, contractors, and installers to deliver its range of British-manufactured windows and doors for residential and commercial properties. The brand has a quality-driven ethos, is proud to manufacture in the UK, and has worked tirelessly to build a fantastic reputation in the market since it was established two decades ago.
Mercury's SEO Needs
Although Mercury already had an excellent reputation in the market, and a strong sales pipeline, it realised that it needed to invest in SEO work to optimise its digital presence and to ensure it was ranking favourably – particularly against competitors – for target keywords. However, Mercury had experienced difficulties with a former agency. Sadly, the SEO industry has garnered a bad reputation over the years for taking clients’ money through large retainers and lengthy contracts – but without substantiating work and results. To the detriment of the brand, the agency had even run campaigns that had delivered a negative outcome on SEO (something that can happen if agencies use discredited black-hat, or unethical, SEO techniques. These negative techniques can penalise the website and, in some cases, lead to it being banned entirely).
Steve Cross, Mercury’s director said:
“We needed an agency we could trust to deliver on our digital marketing as it was an area of the business we needed to outsource. SEO can be difficult to understand and when you don’t trust your agency it feels like you are throwing money away.”
How Lykke Digital Was Able to Help
52%
Growth in new organic users
175%
Growth in inbound enquiries
107.5%
Growth in organic conversion rate
24%
More keywords targeted
The Results
Over the first six months, our efforts led to significant improvements:
- Increased the website’s conversion rate by 151.9%
- Boosted contact form submissions by 171%
- Reduced the bounce rate by 15.4%
- Indexed 23.8% more keywords within six months
These early successes provided a solid foundation for further SEO gains, cementing our role as Mercury’s trusted digital partner.
Strengthening Our Partnership
Our collaboration with Mercury has now spanned three years, and we have consistently adapted our strategies to meet their evolving needs. Over the last 12 months of consistent delivery, we were able to:
- Achieve 200% growth of organic keywords ranked over 12 months
- Increase inbound conversions by 75%
- Improve the website DR score from 20 to 40 within 6 months
- Boost the average click-through rate by 21% over 12 months
These recent achievements highlight the sustained effectiveness of our long-term partnership with Mercury. By continuously adapting our strategies and maintaining open communication, we have been able to deliver consistent and significant SEO improvements, ensuring Mercury remains a leader in its industry.
What Mercury Said
“We meet with Paul and Tom regularly to discuss the work they have carried out and the results that work has delivered. We are delighted with what we have seen so far and after 6 months have decided to increase the work we are doing with them.”
Find Out More
To speak to Lykke Digital about how we can help your business to grow with targeted, effective digital marketing, please contact our friendly team today, or request your free SEO audit.
Services
Website Design & Build
As an experienced UX and website agency, we’re geared towards helping you to achieve your objectives, in fact they are our first and primary concern. We produce market-leading websites strategically designed and engineered to fulfil them.
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Search engine optimization
Every website is different. In search engine optimisation (SEO) the one size fits all approach simply does not work. So when we look at your project it’s vital that we understand your audience and how your customers behave in order to find your business online.
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PAID MEDIA
Having managed seven figure client budgets, our paid experts really know their way around pay per click (PPC) and paid media solutions whether that is on Google or Facebook.
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SOCIAL MEDIA
Our social services are always focussed on your objectives, be they for awareness or specific revenue. We take an honest open approach to strategy and implementation . This crack team of social managers implement full social strategies for our clients that are built with the purpose to grow your brand. Be that from producing social content, managing your community and delivering social campaigns.
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